Yesterday while I was pretty much incapable of anything but reading, thanks to the child who shared her flu, I read Flirt. I’ve been tracking all my reading for the year at Goodreads, and I like having some place to track what I’m reading and what I think about it. But for this book, I really didn’t know what to think when I finished. I wasn’t capable of too much thought (see “flu”), but I kept chewing it over in my brain.

Here’s the thing; Laurell K Hamilton excels at creating a world so real it’s easy to believe in, and characters you become invested in. I don’t know how you rate a thing like that, but she’s currently rating it by her income and number of times on the NYT list. I’d say those are pretty good indicators that she’s pleasing her audience.

The ability to emotionally involve and move a reader isn’t something everybody has. I read a lot of books that are technically competent but have no spark. I can read as much as a quarter of the book before I toss it aside because I just don’t care who lives or dies or becomes a Jehovah’s Witness.

There are books that have what many people call flaws or even bad writing. Dan Brown, Stephanie Meyer, and Laurell K Hamilton are frequently accused of this. But when you entertain that many people, get that many readers invested in your story, your world and your characters, it’s hard to say “bad writing” with a straight face. Harlequin Presents novels fall in this category, too. They consistently hit store bestseller lists. They are not what a writing teacher would point to as stellar examples of how to write. Even in RWA’s Rita contest, they usually don’t score well. But they involve and move people emotionally.

That’s difficult to do. If you think it’s easy, really look at how many authors can do it. Then look at how many can do it consistently.

Books today compete with a lot of other media for time, attention and dollars. If I want my books to be the ones readers will pick up instead of playing a game, watching a movie, or looking at LOLcats, I’d better study what Harlequin Presents, Dan Brown, Stephanie Meyer and Laurell K Hamilton are doing. Because those authors are doing what’s nearly an impossible feat; getting a reader emotionally involved and invested in nothing more than printed characters on a page.